What is the story about?
What's Happening?
Malin Akerman, star of the Netflix series 'The Hunting Wives,' expressed enthusiasm about the possibility of a second season during an appearance at the Creative Arts Emmys. Alongside co-star Brittany Snow, Akerman noted that both the cast and fans are eager for news on a renewal. The series, which debuted on Netflix after being initially developed for Starz, has become a significant hit, maintaining a presence in Netflix's U.S. Top 10 for six weeks and achieving a stint at No.1. Despite its success, the show's future hinges on Lionsgate's ability to secure global rights, as it was originally launched under a one-year U.S. licensing deal. Akerman highlighted the unexpected popularity of the show, which features adult themes, and welcomed the passionate responses from viewers.
Why It's Important?
The potential renewal of 'The Hunting Wives' underscores the shifting dynamics in television production and distribution, particularly the role of streaming platforms like Netflix in amplifying a show's reach. The series' success without a formal promotional campaign highlights the power of word-of-mouth and organic viewer engagement in the digital age. For Lionsgate, securing global rights is crucial to transforming the series into a Netflix original, which could significantly enhance its international appeal and profitability. The show's performance also reflects broader trends in content consumption, where adult-themed dramas are finding substantial audiences on streaming services, influencing future content strategies for producers and distributors.
What's Next?
Lionsgate is currently in advanced negotiations with Netflix to secure a second season for 'The Hunting Wives.' The primary challenge lies in obtaining global rights from existing local buyers, which is necessary for the series to become a Netflix original. If successful, this move could pave the way for a broader international release and potentially increase the show's global fanbase. Stakeholders, including the cast and production team, are likely to continue advocating for the renewal, leveraging the show's strong performance metrics and viewer interest as key arguments in negotiations.
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