What is the story about?
What's Happening?
Laneige, a K-beauty brand, has introduced a new style of applicator for lip balms, known as the 'doughnut' tip. This applicator is made from silicone and thermoplastic polyurethane (TPU), designed to offer a cushion-like touch that hugs the lips during application. The unique design has gained viral success, appealing to consumers with its sensory experience. Laneige's Brand Product Innovation Team, led by Senior Manager Gina Kong, explained that the doughnut-style tip provides a refreshing twist on traditional applicators, enhancing the product's appeal with its sleek and bouncy design.
Why It's Important?
The introduction of the doughnut-style applicator represents a significant innovation in the beauty industry, particularly in the lip balm segment. This development could influence consumer preferences, driving demand for products that offer unique application experiences. The trend highlights the importance of sensory appeal in beauty products, potentially prompting other brands to explore similar innovations. As consumers increasingly seek products that combine functionality with novel experiences, Laneige's approach may set a new standard in product design, impacting market dynamics and competitive strategies within the beauty sector.
AI Generated Content
Do you find this article useful?
