What's Happening?
The Campaign Big Awards 2025 has announced its winner for the Original Idea category, selecting 'Believe in chicken: all hail gravy' by Mother for KFC. This campaign stood out among competitors for its creative
approach and unique concept, which effectively captured the attention of the audience and the judges. The Campaign Big Awards are known for celebrating innovative and impactful advertising campaigns, and this year's selection highlights the continued importance of originality in marketing strategies.
Why It's Important?
Winning the Campaign Big Awards for Original Idea is a significant achievement for KFC and its advertising agency, Mother. This recognition not only enhances the brand's reputation for creativity but also sets a benchmark for future advertising campaigns. The award underscores the value of innovative marketing in a competitive industry, encouraging other brands to invest in unique and engaging advertising strategies. For KFC, this accolade may lead to increased consumer interest and brand loyalty, as well as inspire other companies to pursue originality in their promotional efforts.
