What's Happening?
FIFA and DAZN are partnering to relaunch the FIFA+ streaming platform in 2026, coinciding with the FIFA World Cup. The new 'Global Home of Football' will offer live and on-demand football content, highlights,
and exclusive access from over 100 national teams and club leagues. The platform will include a multichannel news service in multiple languages, featuring hourly news capsules, weekly analysis shows, and on-demand documentaries. The freemium model will allow fans worldwide to access content for free, with options for premium features.
Why It's Important?
The relaunch of FIFA+ on DAZN marks a significant milestone in sports streaming, potentially transforming how football content is accessed globally. By leveraging DAZN's technological expertise and global reach, FIFA+ aims to provide a comprehensive and personalized experience for football fans. This partnership could enhance fan engagement and broaden the audience for football, impacting broadcasting rights and sponsorship deals. The initiative reflects a growing trend towards digital platforms in sports media, challenging traditional broadcasting models.
What's Next?
The FIFA+ platform is set to launch in 2026, aligning with the FIFA World Cup. This timing is strategic, aiming to capitalize on heightened global interest in football. As the platform develops, stakeholders such as broadcasters, sponsors, and advertisers may need to adapt to the new digital landscape. The success of FIFA+ could influence future collaborations between sports organizations and streaming services, potentially leading to more innovative content delivery methods.
