What is the story about?
What's Happening?
North West, daughter of Kim Kardashian and Kanye West, has recently endorsed side bangs as a popular hairstyle among Gen Alpha during a TikTok live session with La La Anthony. The event was part of a promotional campaign for Anthony's body butter collaboration with the Skincare Bakery. North West, known for her distinctive blue hair since the Met Gala 2025, showcased a new style featuring long, straight blue hair with slicked side bangs. This hairstyle, reminiscent of the 2010s, was complemented by a soft glam makeup look, including lined ombre brown lips and soft mauve eyeshadow. The TikTok live session highlighted North's influence in setting beauty trends for her generation.
Why It's Important?
North West's endorsement of side bangs signifies the evolving beauty trends among Gen Alpha, a demographic known for its digital savviness and influence on social media platforms. As a prominent figure in this generation, North's style choices can significantly impact fashion and beauty industries, driving demand for specific products and styles. Her collaboration with La La Anthony also underscores the growing trend of celebrity endorsements in beauty product marketing, which can lead to increased sales and brand visibility. This development highlights the intersection of social media influence and consumer behavior in shaping market trends.
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