What's Happening?
Marriott International announced significant growth in its branded residential portfolio across Europe, the Middle East, and Africa (EMEA). The company has expanded its portfolio by 23% in Europe and 59%
in the Middle East & Africa since the end of 2023. Marriott's branded residences now span 18 countries with 33 open locations and over 50 in the pipeline. The expansion reflects strong market demand and developer success, with nearly 20 branded residence agreements signed in 2025, including luxury and premium segments.
Why It's Important?
Marriott's expansion in the EMEA region underscores the growing demand for branded residences, driven by evolving buyer preferences and strong brand recognition. The company's strategic growth enhances its market position and offers developers high-performing projects in premier destinations. This expansion is significant for the real estate industry, as it highlights the increasing popularity of branded residences and the potential for further growth in luxury living spaces.
What's Next?
Marriott anticipates six branded residence openings in EMEA by the end of 2025, including properties in London, Algarve, and Dubai. The company continues to leverage its Marriott Bonvoy brand portfolio to deliver vibrant communities and high-performing projects. Developers and investors can expect continued growth and expansion in Marriott's branded residential offerings, driven by strong market demand and strategic initiatives.
