What's Happening?
The News Movement is undergoing a rebranding under the new holding company Caliber and is set to launch a creator-focused news app called SaySo. The app aims to allow vetted news influencers to create, share, and monetize content, with a beta launch planned for this year and a full rollout in 2026. The rebranding reflects the company's expanded ambitions and global growth strategy. SaySo will offer personalized content in various formats, such as video, audio, and text, based on user preferences. The app will be invitation-only, providing basic newsgathering training to creators.
Why It's Important?
The launch of SaySo represents a significant shift in how news is consumed and produced, emphasizing the role of creators in the media landscape. By focusing on social media-inspired editorial tactics, The News Movement positions itself ahead of traditional newsrooms adapting to digital trends. The app's development highlights the growing influence of creator-driven platforms and the potential for new monetization models in the news industry. The rebranding under Caliber aims to streamline operations and enhance the company's identity as it pursues global expansion.
