What's Happening?
The Financial Times has released its latest crossword, Number 18,188, as part of its regular puzzle offerings. The FT provides crosswords from Monday to Saturday, along with the Weekend FT Polymath, Word Circle, and Binary Puzzle. Editor Roula Khalaf
curates her favorite stories in a weekly newsletter, which includes the crossword as a staple feature for readers.
Why It's Important?
Crosswords and puzzles are a significant part of the Financial Times' engagement strategy, offering readers a mental challenge and a break from news consumption. They serve as a tool for cognitive exercise, appealing to a diverse audience that values intellectual stimulation. The regular release of crosswords helps maintain reader interest and loyalty, contributing to the publication's overall subscription model.
