What's Happening?
The Atlantic Festival, held for the first time in New York, is set to achieve its largest revenue since rebranding in 2018. The event attracted nearly 2,000 in-person attendees and over 10,000 virtual participants. The festival features sessions on politics, culture, health, and technology, with appearances by Atlantic journalists and celebrities. The move to New York aims to tap into the city's media influence and subscriber base.
Why It's Important?
The success of The Atlantic Festival highlights the growing importance of live events in the media industry. These events provide a platform for engaging audiences and generating revenue, contributing to the publisher's growth strategy. The festival's focus on diverse topics and high-profile speakers enhances its appeal, attracting a wide range of attendees and sponsors. This trend reflects the media industry's shift towards experiential offerings to connect with audiences.
