Brooks Tractor Partners with Merlo to Enhance Wisconsin's Agriculture and Forestry Machinery

What's Happening?

Brooks Tractor has become an official dealer for Merlo in Wisconsin, marking a significant milestone as the company celebrates 80 years of service in the agriculture and forestry sectors. This partnership allows Brooks Tractor to offer a complete line of Merlo telehandlers and TreEmme machines, along with various attachments, across its seven locations in Wisconsin. Founded in 1945, Brooks Tractor has expanded from a farm equipment dealership to a major player in construction equipment, maintaining its commitment to customer satisfaction and community values. The collaboration with Merlo aims to meet the growing demand for versatile and efficient machinery among Wisconsin farmers and tree care professionals.

Why It's Important?

The partnership between Brooks Tractor and Merlo is poised to significantly impact Wisconsin's agriculture and forestry industries by providing access to advanced machinery that enhances productivity and efficiency. This move is expected to benefit local farmers and tree service professionals, allowing them to remain competitive in their respective fields. The introduction of Merlo's innovative telehandlers, equipped with features like adaptive stability control and automatic attachment recognition, offers operators a multi-purpose tool that can increase profitability. As Brooks Tractor continues to support its community, this partnership underscores the importance of reliable service and customer relationships in sustaining long-term business success.

What's Next?

Brooks Tractor plans to showcase Merlo equipment at upcoming industry events, including Wisconsin Farm Technology Days and World Dairy Expo. Customers will have the opportunity to see live demonstrations of Merlo machinery during Brooks Tractor's 80th anniversary celebrations. The company invites customers to schedule demos at their local dealership to experience the benefits of Merlo technology firsthand. This strategic partnership is expected to strengthen Brooks Tractor's position in the market and further support Wisconsin's agricultural and forestry sectors.