What's Happening?
Jen Affleck, star of 'The Secret Lives of Mormon Wives,' appears in a new Dunkin' commercial alongside actor Ben Affleck. Despite not being related, Jen Affleck humorously plays on the speculation of their familial connection. In the commercial, she refers to herself as 'the value Affleck,' poking fun at Ben Affleck's age and status. The ad coincides with Jen Affleck's upcoming appearance on 'Dancing with the Stars' and promotes Dunkin's $6 meal deal. The commercial has been well-received on social media, with viewers praising its creativity and humor.
Why It's Important?
This commercial highlights the power of celebrity endorsements and humor in advertising. By leveraging the playful dynamic between Jen and Ben Affleck, Dunkin' effectively captures audience attention and generates buzz. The ad's success on social media demonstrates the impact of engaging content in driving brand visibility and consumer interest. For Dunkin', this campaign could enhance brand loyalty and attract new customers, particularly those who appreciate the lighthearted approach. The collaboration also underscores the trend of using reality TV personalities in mainstream advertising, reflecting their growing influence in popular culture.