What is the story about?
What's Happening?
Maurizio Cattelan has launched a global treasure hunt titled 'Where is Maurizio?' featuring his latest sculpture, 'We are the Revolution.' The hunt spans New York, Amsterdam, and London, with sculptures hidden in everyday locations. Participants are challenged to find these sculptures, priced according to their setting, ranging from $0.99 to €9,999. The hunt began in New York City, where the first sculpture was discovered at Soho News International for 50¢. The London edition invites digital entries, with clues released daily. This initiative transforms cities into stages for art discovery, engaging the public in a shared adventure.
Why It's Important?
Cattelan's treasure hunt blurs the lines between art and everyday life, democratizing access to his work and challenging traditional notions of art collection. By placing sculptures in public spaces, Cattelan invites a broader audience to engage with contemporary art, fostering community interaction and dialogue. This approach highlights the role of context in art valuation, questioning how meaning and price are constructed. The hunt also emphasizes the importance of accessibility in the art world, offering a playful yet profound commentary on the dynamics of art ownership and appreciation.
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