What's Happening?
Call of Duty: Black Ops 7, set to release in two weeks, is currently ranked 173rd on Steam's wishlist, trailing behind other games like Battlefield 6. This marks a significant shift as Call of Duty has traditionally dominated the first-person shooter
genre. The competition from Battlefield 6, which is performing exceptionally well, has prompted changes in Call of Duty's strategy, such as focusing on realistic military aesthetics over celebrity endorsements. Despite the low wishlist ranking, Call of Duty maintains a strong presence on consoles and alternative PC platforms like Battle.net and the Microsoft Store.
Why It's Important?
The low wishlist ranking on Steam could indicate a shift in player interest and market dynamics within the first-person shooter genre. Activision's strategy of using multiple PC platforms may have diluted its presence on Steam, affecting early adoption rates. The competition from Battlefield 6 and other emerging titles could challenge Call of Duty's long-standing dominance, potentially impacting Activision's market share and revenue. This situation highlights the importance of platform strategy and market adaptation in the gaming industry.
What's Next?
As Call of Duty: Black Ops 7 approaches its release, Activision may need to reassess its marketing and distribution strategies to boost interest and sales. The game's performance on Game Pass and other platforms will be crucial in determining its success. The response from the gaming community and sales figures post-release will provide further insights into the franchise's standing in the competitive gaming landscape.
