What's Happening?
Choice Hotels International is launching its MainStay Suites brand in Australia, marking the brand's first expansion outside North America. Seven hotels are set to open across the country, including locations
in Melbourne, Whyalla, Mackay, and Townsville. This move strengthens Choice Hotels' presence in the Australian market, increasing its portfolio to 7,487 rooms and 163 hotels. The MainStay Suites brand caters to the growing demand for extended stay accommodations, offering apartment-style comfort with hotel-level convenience. This includes fully equipped kitchens, spacious living areas, laundry facilities, and dedicated workspaces, targeting business travelers, healthcare professionals, and relocating families.
Why It's Important?
The introduction of MainStay Suites in Australia is significant as it addresses the increasing demand for extended stay accommodations in sectors such as business, healthcare, government, and construction. This expansion supports Choice Hotels' growth strategy and enhances its international footprint, providing tailored solutions for corporate and government travelers. The move also presents a turnkey opportunity for investors and developers to enter the expanding extended stay sector, backed by Choice Hotels' infrastructure and expertise. The launch is part of a broader international growth strategy, with Choice Hotels aiming for high single-digit international room growth this year.
What's Next?
Choice Hotels plans to further expand the MainStay Suites brand across Australia in response to growing demand. The company is leveraging a strategic relationship with Extended STAY Australasia to deliver its extended stay model while utilizing local expertise. This expansion is part of Choice Hotels' broader international growth strategy, which includes significant room growth in China, Japan, and Latin America. The company aims to capture additional international market share and grow its global footprint across key regions.
Beyond the Headlines
The expansion of MainStay Suites in Australia highlights the evolving landscape of the hospitality industry, where extended stay accommodations are becoming increasingly popular. This trend reflects a shift in consumer preferences towards more flexible and comfortable lodging options, particularly for long-term stays. The collaboration with Extended STAY Australasia also underscores the importance of local partnerships in successfully entering new markets and adapting to regional needs.
