What's Happening?
The 2026 China Cultural and Tourism Gala, organized by the China Media Group's Chinese Language Global Program Center and Yangjiang City, is being broadcast live from February 7 to 8. This event, part of a collaboration with Guangdong Province, aims to provide
a comprehensive travel guide during the Spring Festival in China. The gala features a nearly 20-hour livestream showcasing cultural tourism activities from 21 prefecture-level cities in Guangdong and 9 cities from other provinces. The event includes traditional performances, cultural heritage displays, and a 'Guangdong Goods Fair' offering thousands of products for the Spring Festival. Interactive giveaways and virtual tours of Yangjiang's attractions are also part of the program.
Why It's Important?
The gala highlights China's efforts to promote cultural tourism, especially during significant festivals like the Spring Festival. By showcasing diverse cultural and scenic attractions, the event aims to boost domestic and international tourism, which is crucial for economic growth in the region. The collaboration between media and local governments underscores the importance of cultural heritage in fostering tourism and economic development. This initiative could enhance China's global cultural influence and attract more international visitors, benefiting local economies and cultural preservation efforts.
