What's Happening?
TAGTHAi, Thailand's national tourism platform, has been recognized with two prestigious awards at the World Business Outlook Awards 2025. The awards, 'Best Digital Tourism Platform' and 'Fastest Growing
Travel Tech Brand,' highlight TAGTHAi's achievements in leveraging digital technology to enhance tourism in Thailand. The platform, developed by Thai Digital Platform Social Enterprise Co., Ltd., connects tourists with local merchants, promoting responsible tourism and supporting local businesses. TAGTHAi has been instrumental in distributing income within communities and making travel in Thailand more convenient and affordable. With over 4 million app downloads, TAGTHAi continues to expand its partnerships with public and private sectors to meet the needs of modern tourists.
Why It's Important?
The recognition of TAGTHAi underscores the growing importance of digital platforms in the tourism industry. By facilitating connections between tourists and local businesses, TAGTHAi not only boosts the local economy but also promotes sustainable tourism practices. This approach is crucial for countries like Thailand, where tourism is a significant economic driver. The platform's success demonstrates how technology can be harnessed to support small businesses and distribute economic benefits more equitably. As tourism continues to evolve, platforms like TAGTHAi play a vital role in shaping the future of travel, making it more inclusive and sustainable.
