What's Happening?
In 2025, workplace giving in the United States saw a significant shift towards addressing domestic issues, as reported by Benevity, Inc., a corporate purpose software provider. The total donations on Benevity's platform reached $3.74 billion, marking
a 9.2% increase from the previous year. This shift was largely driven by natural disasters and food insecurity within the U.S., prompting employees and companies to prioritize local humanitarian needs over international aid. Notable events included the Kerrville floods in Texas and the Los Angeles wildfires, which spurred substantial donations to local nonprofits. Additionally, donations to emergency food nonprofits increased by 35%, reflecting efforts to mitigate the impact of inflation and changes in government funding for programs like SNAP.
Why It's Important?
The pivot towards domestic giving highlights a growing recognition of pressing needs within the U.S., particularly in response to natural disasters and economic challenges. This trend underscores the importance of corporate and employee contributions in filling gaps left by government programs. The increased focus on domestic issues may influence future corporate social responsibility strategies, encouraging more localized support. This shift also reflects broader societal changes, where domestic stability and resilience are becoming priorities for both individuals and organizations.
