What's Happening?
Chery, a Chinese car manufacturer, has introduced a new seven-seat transformable SUV concept vehicle at the 2025 Chery Brand Night event. This innovative vehicle is designed to offer multiple configurations, catering to a variety of user needs. The concept,
described as 'one vehicle, multiple configurations,' allows for transformation between passenger and cargo modes. It features a quick-release structure that enables the vehicle to switch from a large seven-seat SUV to a double-cab pickup, providing 600 liters of cargo space. The vehicle can also be configured for camping, with options for side awnings, pop-up roof tents, and rear-seat entertainment. Chery conducted extensive user research across several countries, including Indonesia, Mexico, and Thailand, to identify common family-use scenarios that the vehicle aims to address. The company plans to involve users in the co-creation process before mass production, which is scheduled for the third quarter of 2026.
Why It's Important?
The introduction of Chery's transformable SUV concept represents a significant innovation in the automotive industry, particularly in the SUV segment. By addressing a wide range of user needs through its versatile design, Chery is positioning itself as a leader in user-centric vehicle development. This approach could influence other manufacturers to adopt similar strategies, potentially leading to a shift in how vehicles are designed and marketed. The concept's ability to transform into various configurations could appeal to consumers seeking multifunctional vehicles, thereby expanding Chery's market reach. Additionally, the involvement of users in the design process may enhance customer satisfaction and brand loyalty, as consumers feel more connected to the product.
What's Next?
Chery plans to continue developing the SUV concept by introducing additional transformable modes and official accessory kits to enhance its functionality. The company will also engage with users worldwide to participate in the co-creation process, covering aspects such as feature design, powertrain tuning, and model naming. This collaborative approach is expected to refine the vehicle's design and ensure it meets the diverse needs of its target market. As the vehicle moves towards mass production, Chery will likely focus on marketing strategies to highlight the SUV's unique capabilities and attract a broad consumer base.
