What's Happening?
Swig, a popular drink shop known for its 'dirty sodas,' is set to expand to metro Atlanta next year. The shop plans to open a location in Brookhaven, targeting a Fall 2026 opening. Swig, which started in St. George, Utah in 2010, has grown to operate over 140 stores nationwide, with nearly a third located in Utah. The 'dirty sodas' offered by Swig are regular sodas like Coca-Cola and Sprite, enhanced with flavoring, fresh fruit, coffee creamer, and more. These drinks gained popularity on social media after being featured on the ABC/Hulu reality TV series 'The Secret Lives of Mormon Wives.'
Why It's Important?
The expansion of Swig into metro Atlanta signifies the growing popularity and demand for unique beverage offerings in the region. This move could stimulate local economic activity by creating jobs and attracting more visitors to the area. The introduction of Swig's 'dirty sodas' may also influence local beverage trends, encouraging other businesses to innovate their drink menus. Additionally, Swig's expansion reflects the broader trend of regional beverage chains gaining national attention through social media and reality TV exposure.
What's Next?
Swig's expansion plans are contingent on various factors, including permitting, construction timelines, and weather conditions. As the opening date approaches, Swig will likely engage in local marketing efforts to build anticipation and attract customers. The success of this new location could lead to further expansion in the southeastern U.S., potentially establishing Swig as a prominent player in the national beverage market.
