What's Happening?
The beauty industry is poised for a transformation in 2026, with new colour and packaging trends emerging as key drivers. According to a report by market research firm Mintoiro, soft pink and matcha green hues are expected to dominate, alongside darker, cinematic marketing approaches. The report identifies the top five colour trends as soft pink, Gen Z green, matcha mochi, Malibu blue, and inter forest. These trends are anticipated to appeal to both luxury and mass-market brands, offering versatility and modernity.
Why It's Important?
The anticipated trends reflect a shift in consumer preferences towards colours that evoke comfort, optimism, and modernity. This shift presents opportunities for beauty brands to innovate and differentiate their products in a competitive market. By aligning with these trends, brands can enhance their appeal to a diverse consumer base, potentially driving sales and brand loyalty. The focus on packaging also underscores the importance of visual aesthetics in consumer decision-making.
