What's Happening?
Coffee Meets Bagel, a dating app, is advising users to avoid using passport photos and one-liners in their dating profiles. The app's executives suggest that users should instead focus on providing substantial
information about themselves to increase their chances of finding a match. The app allows users to set dealbreakers such as religion, relationship goals, and proximity, which can help filter potential matches. The executives emphasize the importance of using photos that accurately represent the user, recommending that photos should not obscure the face or include other people. They also advise against using overly revealing photos, suggesting that users should present themselves engaging in activities they enjoy. According to the app's data, profiles with longer prompt answers receive 54% more likes, and those with at least one prompt filled out are twice as likely to find a match.
Why It's Important?
The advice from Coffee Meets Bagel highlights the evolving nature of online dating and the importance of authenticity in digital interactions. By encouraging users to provide more detailed and genuine information, the app aims to foster more meaningful connections. This approach could influence the broader online dating industry, prompting other platforms to adopt similar strategies to enhance user experience and satisfaction. For users, this guidance could lead to more successful matches and relationships, as it encourages them to present a more complete picture of themselves. The emphasis on authenticity and substantial content reflects a shift towards deeper engagement in online dating, which could have long-term implications for how people form relationships in the digital age.
