What's Happening?
Disney+ has partnered with CJ ENM's Korean streaming platform Tving to offer bundled subscription packages in South Korea. This collaboration introduces two bundle options: a Disney+, Tving, and Wavve package at KRW21,500 ($14.60) monthly, and a Disney+-Tving
bundle at KRW18,000 ($12.30) monthly. These packages provide access to Disney's franchise content, including Marvel, Pixar, Star Wars, National Geographic, and Hulu, alongside Disney+ Korean originals and popular Korean dramas from Tving, Wavve, and CJ ENM. The deal follows a similar content partnership in Japan, where Disney+ Japan has begun rolling out Korean titles. The partnership aims to expand Disney+'s reach and enrich the content ecosystem, supporting the global journey of Korean content.
Why It's Important?
This partnership is significant as it represents a strategic move by Disney+ to expand its presence in the Asian market, particularly in South Korea, where Korean content is highly popular. By offering bundled packages, Disney+ can attract more subscribers by providing a diverse range of content at a discounted rate. This collaboration also highlights the growing importance of Korean content in the global streaming industry, as Disney+ continues to invest in Korean originals and expand its content offerings. The deal sets a new standard for cross-border collaboration in the streaming industry, potentially influencing other global streaming services to pursue similar partnerships.
What's Next?
The partnership is expected to enhance the value offered to Korean consumers and strengthen Disney+'s role as a bridge between local creativity and global audiences. As Disney+ continues to expand its Korean content slate, it may explore further collaborations with local streaming platforms to increase its market share in Asia. The success of this partnership could lead to similar deals in other regions, as Disney+ aims to leverage local content to attract subscribers and compete with other streaming services. Additionally, the collaboration may encourage other global streaming platforms to invest in Korean content and explore partnerships with local providers.
