What's Happening?
Ted Baker is set to launch its first activewear collection, Ted Baker Sport, as part of its autumn/winter 2025 lineup. The collection includes yoga, training, and tennis apparel for both men and women,
featuring advanced technologies like vapour dry and aeroflow for enhanced performance. The range offers technical benefits such as stretch, shape retention, moisture management, and thermal comfort. Prices range from £35 for essentials to £250 for outerwear. This move marks Ted Baker's entry into the activewear market, aiming to blend style with functionality.
Why It's Important?
Ted Baker's venture into activewear represents a strategic expansion into a growing market segment, potentially attracting a new customer base interested in fitness and lifestyle apparel. By leveraging its brand reputation for quality and detail, Ted Baker aims to compete with established activewear brands. This diversification could strengthen its market position and drive revenue growth, especially as the demand for stylish yet functional sportswear continues to rise. The success of this collection could influence future product lines and collaborations within the fashion industry.
