What's Happening?
Serena Williams has invested in the Unrivaled women's 3-on-3 basketball league through her venture capital firm, Serena Ventures. The league, co-founded by WNBA stars Napheesa Collier and Breanna Stewart, is now valued at $340 million following its Series B investment round. Unrivaled offers WNBA players an opportunity to earn money domestically during the offseason, boasting the highest average salary in women's professional sports. The league's second season is set to begin in January 2026, continuing its mission to elevate women's sports.
Why It's Important?
Williams' investment in Unrivaled signifies a growing trend of high-profile athletes supporting women's sports initiatives. Her involvement brings attention and credibility to the league, potentially attracting more investors and sponsors. The league's success could lead to increased opportunities and visibility for female athletes, promoting gender equality in sports. Williams' venture into sports investment highlights the broader impact of athlete-driven business models and the potential for transformative change in the sports industry.
