What's Happening?
Hyatt has launched a promotional campaign for its World of Hyatt loyalty program in India, featuring Bollywood actor Karisma Kapoor. The campaign aims to engage travelers by highlighting the benefits of the loyalty program,
which include earning points for free nights and room upgrades. The initiative is part of Hyatt's strategy to connect with local audiences and enhance its brand presence in India. The campaign is active across various platforms, although no specific timeline for its duration has been provided.
Why It's Important?
This collaboration with Karisma Kapoor represents Hyatt's efforts to strengthen its market position in India by leveraging local celebrity influence. The campaign is designed to attract modern Indian travelers by emphasizing personalized experiences and recognition, which are key factors in customer loyalty. By promoting its loyalty program, Hyatt aims to increase membership and customer retention, ultimately driving revenue growth in a competitive hospitality market.
