What's Happening?
Food, Drink & Hospitality Week has unveiled its 2026 ambassador line-up, featuring industry leaders from the food, drink, hospitality, and technology sectors. The ambassadors will play a crucial role in shaping
the event's program, sharing insights, and engaging with visitors. The event, which includes IFE Manufacturing, IFE, HRC, International Salon Culinaire, The Pub Show, and Hospitality Tech360, is the UK's largest celebration of industry innovation. It will take place at Excel London from March 30 to April 1, 2026. The ambassadors, including Mex Ibrahim, Co-Founder of Women in the Food Industry, and James Bielby, CEO of the Federation of Wholesale Distributors, aim to provide visitors with the latest insights and practical advice across the industry.
Why It's Important?
The announcement of the 2026 ambassador line-up highlights the importance of collaboration and innovation in the food and hospitality sectors. By bringing together diverse voices and expertise, the event aims to foster discussions on emerging trends and challenges facing the industry. The involvement of ambassadors like Mex Ibrahim emphasizes the need for inclusivity and representation, particularly for women and diverse voices in the food industry. This focus on collaboration and innovation is crucial for addressing supply chain issues, sustainability, and evolving consumer preferences, potentially driving significant advancements in the sector.
What's Next?
Food, Drink & Hospitality Week is set to take place from March 30 to April 1, 2026, at Excel London. The event will feature a range of trade shows and competitions, providing opportunities for industry professionals to connect, share ideas, and explore new products and technologies. The ambassadors will continue to engage with participants, offering insights and guidance on industry trends and best practices. As the event approaches, stakeholders in the food and hospitality sectors can anticipate discussions on sustainability, technology integration, and consumer engagement, which may influence future industry developments.
Beyond the Headlines
The event's focus on inclusivity and representation, particularly through the involvement of ambassadors like Mex Ibrahim, highlights broader cultural shifts towards diversity in the food industry. By celebrating diverse voices and championing sustainable practices, Food, Drink & Hospitality Week aims to set a precedent for future industry events. This emphasis on collaboration and innovation could lead to long-term changes in how the industry operates, promoting a more inclusive and sustainable approach to food and hospitality.











