What's Happening?
Alliance For Good (AFG) is set to host its ninth Business and Philanthropy Forum in Singapore from November 16 to 18, 2025. This year, the forum will feature an inaugural 'Celebrities for Good' charity
gala in partnership with Weibo. The event aims to inspire greater philanthropic action by leveraging the influence of A-list celebrities from Asia. The gala will include an auction, with proceeds supporting various community programs and social impact initiatives. The event will also recognize business leaders and celebrities who have made significant contributions to philanthropy.
Why It's Important?
The forum and gala highlight the growing trend of integrating celebrity influence with philanthropic efforts to drive social change. By involving high-profile figures, the event seeks to amplify the reach and impact of charitable initiatives. This approach can potentially attract more attention and resources to pressing social issues, encouraging a broader audience to engage in philanthropy. The collaboration with Weibo, a major social media platform, further underscores the role of digital platforms in mobilizing support for charitable causes.
What's Next?
The Business and Philanthropy Forum will continue to explore innovative ways to combine wealth and charitable efforts. The event is expected to foster discussions on impact investing and sustainable philanthropy, setting the stage for future collaborations between business leaders and celebrities. The outcomes of the gala and forum could influence how philanthropy is approached in the region, potentially leading to more strategic and impactful giving.











