What's Happening?
The Department of Culture and Tourism – Abu Dhabi has announced the extension of its partnership with Amadeus, a travel technology provider, to drive sustainable tourism growth in the emirate. The collaboration aims to increase visitor numbers by over
60% through Amadeus' platforms, utilizing AI-powered campaigns to attract travelers. The initiative is part of Abu Dhabi's Tourism Strategy 2030, focusing on expanding the emirate's global appeal and engaging new consumer segments. The partnership will benefit key industry stakeholders, including hoteliers and travel agents, by increasing exposure and driving booking conversions.
Why It's Important?
This partnership is crucial for Abu Dhabi's economic development, as tourism is a significant contributor to the emirate's economy. By leveraging advanced technology and market intelligence, Abu Dhabi aims to enhance its position as a premier global destination. The initiative supports sustainable growth, aligning with broader economic and environmental goals. The collaboration with Amadeus exemplifies a strategic approach to tourism, potentially setting new standards for excellence in the industry.
