What is the story about?
What's Happening?
Jon Steinlauf, a veteran in ad-sales operations with experience at Scripps Networks, Discovery Communications, and Warner Bros. Discovery, has been appointed to the board of directors at VideoAmp. VideoAmp is a media-measurement company aiming to provide alternatives to Nielsen, the current leader in the industry. Steinlauf has been instrumental in Warner Bros. Discovery's adoption of VideoAmp's technology for alternative measurement solutions. Despite Warner Bros. Discovery renewing its contract with Nielsen, it continues to maintain a partnership with VideoAmp. Peter Liguori, CEO of VideoAmp, highlighted Steinlauf's industry expertise and client experience as valuable assets for the company. Steinlauf's reputation for creating innovative advertising packages across various media platforms is expected to contribute significantly to VideoAmp's mission of transforming audience measurement.
Why It's Important?
The appointment of Jon Steinlauf to VideoAmp's board is significant as it underscores the ongoing shift in media measurement practices. With Steinlauf's expertise, VideoAmp aims to challenge Nielsen's dominance by offering more transparent and effective measurement solutions. This development could impact advertisers and publishers by providing them with alternative methods to evaluate audience engagement and value. As media consumption continues to evolve, the need for accurate and interoperable measurement tools becomes crucial for stakeholders seeking to optimize their investments. Steinlauf's role may accelerate this transformation, potentially leading to broader industry adoption of VideoAmp's technology.
What's Next?
VideoAmp is expected to continue expanding its partnerships with major media networks, including AMC Networks, A+E Networks, Fox, NBCUniversal, Paramount Global, and TelevisaUnivision. Steinlauf's involvement may lead to further innovations in measurement solutions, enhancing the company's competitive edge against Nielsen. Stakeholders in the media industry will likely monitor these developments closely, as they could influence advertising strategies and audience valuation methods. The broader adoption of VideoAmp's technology may prompt other companies to explore similar alternatives, potentially reshaping the media measurement landscape.
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