What's Happening?
Following the launch of Borderlands 4 in September, a new collection of collectible figures featuring the game's Vault Hunters is now available for preorder. The figures, representing characters Amon,
Harlowe, Rafa, and Vex, are designed to replicate their in-game appearance with detailed cel-shaded designs. Each figure is priced at $70, with a four-pack option offering a $20 discount. Additionally, a new art book compiling character, environment, and concept designs from the game is available, providing fans with a deeper look into the world of Kairos. The book is priced at $37.69, down from its original price of $55.
Why It's Important?
The release of these collectible figures and art book highlights the continued popularity and cultural impact of the Borderlands franchise. By offering detailed merchandise, Gearbox Software is tapping into the strong fan base and expanding the game's reach beyond digital platforms. This strategy not only enhances fan engagement but also provides additional revenue streams through merchandise sales. The collectibles serve as a tangible connection to the game, allowing fans to celebrate their favorite characters and moments from Borderlands 4.
What's Next?
Gearbox Software plans to support Borderlands 4 with post-launch content, including paid DLC packs. The first DLC pack will involve players taking on the Timekeeper’s Minister of Culture to spread the joy of Mercenary Day. As the franchise continues to grow, Gearbox may introduce more merchandise and content updates to keep the community engaged. The company aims to reach a broader audience, potentially leading to further expansions and collaborations within the gaming industry.
