What's Happening?
Matt Ullian has been appointed as the Senior Vice President of Special Projects at Penske Media Corporation (PMC). In this newly created role, Ullian will oversee event strategy, talent booking, and guest list curation for PMC's portfolio of brands. Ullian brings extensive experience from his previous roles, including co-founding Boldface Partners and working at Vanity Fair, where he was instrumental in organizing high-profile events. He will report directly to Jay Penske, CEO of PMC, and will be based in Los Angeles.
Why It's Important?
Ullian's appointment signifies PMC's commitment to enhancing its event strategy and talent management across its diverse media brands. His expertise in curating high-profile events and securing celebrity talent is expected to bolster PMC's influence in the media and entertainment industry. This move could lead to more dynamic and engaging events, potentially increasing PMC's visibility and appeal to advertisers and audiences. Ullian's role may also foster stronger partnerships with major entertainment entities, benefiting PMC's overall strategic goals.
