What's Happening?
Viking has released its new 2026-2028 River Brochure, a comprehensive guide featuring enhanced itinerary content and planning tools. The brochure introduces new itineraries, including the 15-day Wonders of India voyage and the 18-day Rhine, Main & Danube
Odyssey. Viking is expanding its river fleet, particularly in Europe and Egypt, to offer deeper cultural experiences. The brochure also includes QR codes for exclusive resources, supporting both agents and clients in the booking process. This launch follows Viking's milestone of reaching 100 ships across its fleet.
Why It's Important?
Viking's new river brochure highlights the company's commitment to cultural discovery and experiential travel. By expanding its itineraries and fleet, Viking is catering to the growing demand for immersive travel experiences. This expansion could attract more travelers seeking unique cultural journeys, potentially boosting the river cruise market. The introduction of new itineraries in India and Europe reflects Viking's strategy to diversify its offerings and capture a broader audience. This development also underscores the importance of innovation and adaptation in the travel industry to meet evolving consumer preferences.
