What's Happening?
Garden centers across North America are participating in the 'Round-Up at the Register' campaign, organized by Seed Your Future, to support the horticulture workforce. This initiative, which began in 2025, encourages customers to round up their purchase
totals or donate at checkout, with all proceeds going towards inspiring and educating future horticulture professionals. The campaign aims to double its impact in 2026 by increasing participation and customer engagement. The funds raised will support career exploration tools and industry outreach programs to address labor shortages in the green industry.
Why It's Important?
The campaign addresses a critical need in the horticulture industry, which faces significant labor shortages. By promoting careers in horticulture, landscaping, and related fields, the initiative seeks to cultivate a new generation of professionals. This effort is crucial for sustaining the industry, which plays a vital role in environmental conservation and urban planning. The campaign's success could lead to a more robust workforce, ensuring the continued growth and innovation of the green industry, benefiting both the economy and ecological sustainability.
What's Next?
Garden centers interested in joining the campaign can sign up to receive a toolkit for promoting the initiative. As the campaign progresses, increased participation is expected to enhance its impact, potentially leading to a significant reduction in the workforce gap by 2030. Continued collaboration between garden centers and educational organizations will be essential to achieving these goals, with ongoing efforts to raise awareness and support for horticulture careers.
