What's Happening?
Krafton, the company behind PUBG, has announced its transformation into an 'AI-first' company, focusing on integrating artificial intelligence into its operational development system. The company plans
to invest approximately $70 million in a GPU cluster to support complex AI tasks and accelerate the implementation of agentic AI. Krafton aims to enhance productivity, foster organizational change, and increase corporate value through this strategy. Additionally, starting in 2026, Krafton will allocate $21 million annually to support employees in utilizing AI tools in their work.
Why It's Important?
Krafton's shift to an AI-first strategy signifies a major transformation in the gaming industry, potentially setting a precedent for other companies. By investing heavily in AI infrastructure, Krafton is positioning itself at the forefront of technological innovation, which could lead to new gaming experiences and operational efficiencies. However, this move also raises concerns about potential layoffs and the sustainability of the AI bubble. The company's focus on AI could impact the job market within the gaming industry and influence how games are developed and experienced by players.
What's Next?
Krafton's AI-first strategy may lead to significant changes in its game development processes and employee roles. As the company integrates AI into its operations, it could redefine industry standards and practices. Stakeholders, including employees, gamers, and industry leaders, will be closely monitoring the outcomes of this strategy. The success or failure of Krafton's AI initiatives could influence future investments and strategies in the gaming sector, potentially affecting the industry's approach to AI and technology.
