What is the story about?
What's Happening?
Vogue has reviewed Lookfantastic's 2025 Advent Calendar, highlighting its diverse range of beauty products. The calendar includes 28 items, featuring both full-size and deluxe-size products from well-known brands like Sol de Janeiro and Color Wow. Priced at £105, the calendar offers a value of over £655. Vogue's review praises the calendar for its variety and value, although it notes the minimal design of the packaging.
Why It's Important?
The popularity of beauty advent calendars reflects a growing consumer interest in curated beauty experiences. These calendars offer a way for consumers to explore new products and brands, often at a reduced cost. The trend also highlights the importance of packaging and presentation in consumer purchasing decisions, as well as the potential for retailers to drive sales through limited-time, exclusive offerings.
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