What's Happening?
Fireside Fundraising has released a new study titled 'Why Companies Give: In Their Own Words,' which explores the motivations behind corporate philanthropy. The research involved interviews with individuals in various corporate roles to understand what drives companies to engage in charitable activities. The findings aim to provide insights into effective corporate fundraising strategies and challenge existing assumptions about corporate giving. The study highlights the importance of understanding corporate motivations to foster successful partnerships between businesses and charities.
Why It's Important?
Understanding the motivations behind corporate giving is crucial for charities seeking to build effective partnerships with businesses. This research provides valuable insights that can help charities tailor their approaches to align with corporate interests, potentially increasing the impact of their fundraising efforts. By identifying what inspires companies to contribute, the study offers a roadmap for more strategic and successful corporate fundraising initiatives. This knowledge can lead to more sustainable and impactful collaborations, benefiting both the corporate and nonprofit sectors.
