What's Happening?
The boho shag haircut, inspired by Jane Birkin, is emerging as a major style trend for 2025. Celebrities like Suki Waterhouse and Dakota Johnson are popularizing this look, characterized by mid-length to long layers with piecey bangs. Hairstylist Halley Brisker recommends adding soft, face-framing layers to achieve the style, which is gaining traction across various fashion events and campaigns, including Chloé's fall-winter 2025 campaign.
Why It's Important?
The resurgence of the boho shag haircut reflects broader fashion trends that emphasize retro and bohemian aesthetics. This style's popularity among celebrities and its presence in high-profile fashion campaigns suggest a shift towards more relaxed and versatile haircuts. The trend could influence consumer choices in hair styling and fashion, impacting salons and beauty product sales as individuals seek to emulate the look.
What's Next?
As the boho shag haircut continues to gain popularity, it is likely to be featured in more fashion shows and editorial spreads, further solidifying its status as a key trend for 2025. Hairstylists and fashion brands may capitalize on this trend by offering specialized services and products that cater to the boho aesthetic, potentially leading to collaborations and new styling innovations.
Beyond the Headlines
The boho shag haircut's rise highlights the cyclical nature of fashion trends, where past styles are reimagined for contemporary audiences. This trend underscores the influence of celebrity culture in shaping public fashion preferences and the role of social media in rapidly disseminating style ideas.
