What's Happening?
Chery has introduced a new seven-seat transformable SUV concept vehicle at the 2025 Chery Brand Night event. The vehicle is designed to offer multiple configurations, allowing it to transform between passenger
and cargo modes. It features a quick-release structure that enables the transformation into six different interior and exterior layouts. The SUV can switch from a large seven-seat mode to a double-cab pickup mode, providing 600 liters of cargo space. Chery conducted extensive user research across several countries to identify high-frequency family-use scenarios, which informed the design of the vehicle. The company plans to involve users in the co-creation process before mass production.
Why It's Important?
Chery's new SUV concept highlights the growing trend towards versatile and adaptable vehicles that can meet diverse consumer needs. This innovation could influence the SUV market by setting a precedent for transformable vehicle designs that cater to various lifestyle requirements. The concept's ability to switch between different configurations may appeal to families and individuals seeking a multifunctional vehicle. Additionally, Chery's approach to involving users in the design process reflects a shift towards consumer-driven product development, which could enhance customer satisfaction and brand loyalty.
What's Next?
Chery plans to continue refining the SUV concept with input from global users, focusing on feature design, powertrain tuning, and ecosystem customization. The vehicle is expected to reach consumers by the third quarter of 2026. As Chery prepares for mass production, it will likely face competition from other automakers exploring similar transformable vehicle concepts. The success of this SUV could lead to further innovations in vehicle design and functionality, potentially influencing the broader automotive industry.
