What is the story about?
What's Happening?
Prada is hosting the Sea Beyond project at its historic Shanghai residence, Prada Rong Zhai, from October 10 to 19. This initiative aims to raise awareness about ocean preservation through educational activities for both children and adults. The event will feature the Ocean and Climate Village, an interactive exhibition developed by UNESCO's Intergovernmental Oceanographic Commission, exploring the relationship between the ocean and global climate. The exhibition has previously been showcased in cities like Barcelona and Milan. Additionally, the event will display photographs by Enzo Barracco, highlighting the impact of climate change on marine ecosystems.
Why It's Important?
The Sea Beyond project underscores the growing importance of corporate social responsibility in addressing environmental issues. By engaging the local community in Shanghai, Prada is fostering a deeper understanding of ocean conservation and climate change. This initiative not only enhances Prada's brand image as a socially responsible company but also contributes to global efforts in environmental education. The project highlights the role of fashion brands in promoting sustainability and the potential for art and science collaborations to inspire action on pressing environmental challenges.
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