What's Happening?
THG has partnered with Mars to introduce Snickers-flavored protein powders to its Myprotein portfolio. Starting November 20, these products will be available at major UK retailers and THG’s online platform.
The collaboration also includes Mars-branded protein bars, expanding Myprotein’s offerings. This partnership aligns with THG’s strategy to increase sales through licensed products and physical retail, targeting 45 million units worldwide by the end of 2025.
Why It's Important?
The collaboration between THG and Mars represents a strategic move to capitalize on the growing protein market by leveraging Mars’ iconic flavors. This partnership could attract new consumers to the protein category, enhancing Myprotein’s market presence. As protein products continue to grow in popularity, the introduction of familiar flavors like Snickers could differentiate Myprotein’s offerings and drive sales. The partnership also highlights the importance of brand recognition and consumer trust in expanding product lines.
