What's Happening?
Frida, a lifestyle brand for parents, has launched Boogie Bites Candy, a sweet and sour gummy designed to resemble boogers. This product release follows their previous breast milk-flavored ice cream. The
candies are part of a marketing strategy to promote Frida's NoseFrida nasal aspirator. Boogie Bites are available through GoPuff in major U.S. cities. Despite their appearance, the candies do not contain real boogers and are made from common candy ingredients.
Why It's Important?
This product launch reflects innovative marketing strategies in the consumer goods sector, particularly in the parenting market. By creating novelty products, Frida aims to capture consumer attention and drive sales for their primary products. This approach could influence marketing trends and consumer engagement strategies in the industry.
