What's Happening?
Saudi Arabia is set to host the 26th session of the United Nations Tourism General Assembly in Riyadh from November 7 to 11, 2023. This event marks the 50th anniversary of the UN's specialized agency for
tourism and will focus on the theme 'AI-Powered Tourism: Redefining the Future.' The assembly will gather representatives from over 160 member states, international organizations, and industry stakeholders to discuss the future of the tourism sector. The agenda includes four General Assembly plenaries, meetings of specialized committees, and a thematic session on the implications of artificial intelligence in tourism. Additionally, the election of the next UN Tourism Secretary-General will take place during the event. Saudi Arabia, represented by its Ministry of Tourism, will become the first Gulf Cooperation Council (GCC) country to host a UN agency's general assembly.
Why It's Important?
The hosting of the UN Tourism General Assembly by Saudi Arabia is significant as it positions the country as a central hub for international tourism dialogue. The focus on artificial intelligence in tourism highlights the industry's shift towards integrating advanced technologies to enhance travel experiences and operational efficiencies. This event provides a platform for Saudi Arabia to showcase its commitment to innovation and sustainability in tourism, aligning with global trends. The assembly's outcomes could influence future tourism policies and strategies, impacting global tourism dynamics. Stakeholders in the tourism industry, including businesses and policymakers, stand to gain insights into emerging trends and collaborative opportunities.
What's Next?
Following the General Assembly, Saudi Arabia will launch the TOURISE Summit from November 11 to 13. This summit aims to bring together leaders from the public and private sectors across tourism, technology, investment, sustainability, and culture. The objective is to address global challenges and explore opportunities in the travel and tourism sector, with a focus on sustainability and future-readiness. The outcomes of these discussions could lead to new partnerships and initiatives that drive the tourism industry's growth and adaptation to future demands.
