What's Happening?
Mélanie Masarin, CEO and founder of Ghia, has shared her essential products that help her manage a busy lifestyle while traveling between New York and Paris. Ghia, a nonalcoholic beverage company, aims to foster social connections through its spirit-free drinks. Masarin's 'CEO survival kit' includes compression stockings for travel, wired headphones for frequent calls, and Rocky's Matcha for a caffeine boost without anxiety. She also relies on Sofie Pavitt's skincare products, Merit’s tubular mascara, and Perfumehead fragrances for personal care. Masarin emphasizes the importance of these items in maintaining her well-being and productivity.
Why It's Important?
Masarin's approach to balancing a hectic schedule with personal care highlights the growing trend of prioritizing wellness and self-care in professional settings. Her choices reflect a shift towards products that offer both functionality and health benefits, catering to the needs of busy professionals. This trend is significant as it influences consumer behavior, encouraging brands to innovate and offer solutions that support mental and physical health. As more individuals seek ways to manage stress and maintain productivity, the demand for such products is likely to increase, impacting the wellness and lifestyle industries.
