What's Happening?
Barbour is honoring its Scottish roots through a new collection and exhibition titled 'Tartan: The Barbour Way.' The campaign features a hero film showcasing the landscapes of Ayrshire, reflecting the brand's heritage. Barbour, originally founded by John Barbour in 1894, has consistently incorporated tartan into its designs as a tribute to its origins. The exhibition, coinciding with London Fashion Week, will explore the history and significance of tartan in Barbour's legacy, highlighting family, craftsmanship, and tradition.
Why It's Important?
This celebration of heritage underscores the importance of cultural identity in branding and fashion. By emphasizing its Scottish roots, Barbour strengthens its brand narrative and appeals to consumers who value authenticity and tradition. The exhibition not only enhances Barbour's visibility during a major fashion event but also reinforces its commitment to preserving cultural heritage, potentially attracting a broader audience interested in heritage fashion.
What's Next?
The exhibition will open with a press event on September 18 and remain accessible to the public until September 21. It is expected to draw attention from fashion enthusiasts and cultural historians alike, potentially influencing future collaborations and designs that further integrate traditional elements into modern fashion.
