What's Happening?
The Los Angeles Dodgers' Game 7 victory in the 2025 World Series against the Toronto Blue Jays has set a new viewership record, becoming the most-watched MLB game since 1991. The game attracted an average
of 51 million viewers across the United States, Canada, and Japan. In the U.S., the game was the most-viewed on FOX since the 2017 World Series, peaking at 33 million viewers. In Canada, the broadcast set a record with 10.9 million viewers, peaking at 14 million. Japan also saw significant viewership with 13.1 million tuning in, despite the early morning broadcast time.
Why It's Important?
This record-breaking viewership underscores the global appeal of baseball and the Los Angeles Dodgers' strong fan base. The high ratings are a positive indicator for MLB's marketability and could lead to increased advertising revenue and sponsorship opportunities. The Dodgers' consecutive championships enhance their brand and could lead to increased merchandise sales and fan engagement. The viewership figures also highlight the potential for MLB to expand its international audience, particularly in markets like Japan where interest in baseball remains strong.
What's Next?
In light of these viewership numbers, MLB may look to further capitalize on international markets by enhancing broadcast accessibility and engaging with global audiences. The Dodgers will aim to maintain their championship form in the upcoming season, while other teams may seek to bolster their rosters to compete more effectively. The high viewership could also influence future broadcasting rights negotiations, potentially leading to more lucrative deals for MLB and its partners.
