What's Happening?
DirecTV has announced a new carriage agreement with Gray Local Media, which will significantly increase access to New Orleans Pelicans games for the 2025-26 NBA season. The partnership will make non-national
Pelicans games available on Gray’s Gulf Coast Sports & Entertainment Network (GCSEN) to DirecTV’s streaming, satellite, and U-verse customers across the team's three-state home territory. This includes major cities and smaller communities in Louisiana, Mississippi, and Alabama. The deal aims to enhance viewership and connect more fans with their hometown team, starting with the Pelicans' season opener against the Memphis Grizzlies.
Why It's Important?
This agreement is crucial for expanding the reach of local sports broadcasting at a time when many providers are reducing their focus on regional sports networks. By partnering with Gray Media, DirecTV is reinforcing its commitment to local sports, ensuring that fans can access their favorite teams without facing increased costs. The expanded coverage is expected to boost viewership and fan engagement across the Gulf Coast region, providing a broader platform for Pelicans basketball and other sports programming offered by GCSEN.
What's Next?
The Pelicans' regular season begins on October 22, with their first game against the Memphis Grizzlies. This game will be simulcast on WVUE-FOX 8, with pre-game coverage starting at 6:30 p.m. and tip-off at 7 p.m. As the season progresses, DirecTV and Gray Media will continue to work together to ensure comprehensive coverage of Pelicans games and other sports content, potentially leading to further collaborations and expansions in sports broadcasting.
Beyond the Headlines
The partnership between DirecTV and Gray Media not only enhances sports broadcasting but also strengthens community ties by making local sports more accessible. This move could set a precedent for other broadcasters to prioritize regional sports networks, fostering a sense of community and local pride. Additionally, the expanded coverage may encourage more fan participation and support for the Pelicans, contributing to the team's overall success and visibility.
