Avant Arte and Maurizio Cattelan Launch Scavenger Hunt for Limited Edition Sculptures

What's Happening?

Italian artist Maurizio Cattelan, known for his provocative and often humorous works, has partnered with online art marketplace Avant Arte to launch a unique scavenger hunt. This event, titled 'Where’s Maurizio?', will take place across three cities: New York, London, and Amsterdam. Participants will search for hidden sculptures, which are part of a new series inspired by Cattelan's acclaimed Guggenheim retrospective. The featured piece, 'We Are the Revolution (2025)', is a nine-inch-high painted resin figurine of Cattelan himself, priced at €1,500 each. The sculptures will be available through a randomized draw on Avant Arte’s website until October 24. Additionally, some editions will be available at a discounted price during the scavenger hunt, which runs from September 30 to October 7.

Why It's Important?

This collaboration between Cattelan and Avant Arte highlights the growing trend of interactive and experiential art marketing. By engaging the public in a scavenger hunt, the initiative not only promotes Cattelan's work but also democratizes access to art, allowing participants to purchase pieces at a fraction of their market value. This approach could influence future art sales and exhibitions, encouraging more artists and galleries to adopt similar strategies. The event also underscores the continued relevance and appeal of Cattelan's work, which often challenges traditional art norms and engages audiences in unconventional ways.

What's Next?

As the scavenger hunt unfolds, it is likely to generate significant public interest and media coverage, potentially increasing the demand for Cattelan's sculptures. Avant Arte may continue to explore similar collaborations with other artists, leveraging the success of this event to expand their reach and influence in the art market. Collectors and art enthusiasts will be closely watching the outcome of this initiative, which could set a precedent for future art distribution and marketing strategies.