What's Happening?
The Jewish Federations of North America (JFNA) has acquired the One Mitzvah a Day initiative, a program focused on expressing gratitude to allies of the Jewish community. The initiative, developed by Mandana
Dayani, encourages participants to send thank-you messages to public figures who support the Jewish community. The acquisition aims to leverage JFNA's network to expand the program's reach and impact. At its peak, the initiative facilitated the sending of 150,000 messages in a single day. The program was inspired by Dayani's previous work with I Am a Voter, a nonpartisan organization promoting voter engagement.
Why It's Important?
The acquisition of One Mitzvah a Day by JFNA underscores the importance of gratitude in strengthening community ties and fostering positive relationships. By expanding the initiative, JFNA aims to enhance the visibility and support for allies of the Jewish community, potentially leading to increased advocacy and collaboration. The program's grassroots nature allows for broad participation, encouraging individuals to engage in meaningful actions that support community solidarity and combat antisemitism.
What's Next?
JFNA plans to use its network to grow the initiative, potentially organizing community events and expanding the program's reach. The focus will be on adapting the initiative to local contexts, allowing for personalized expressions of gratitude. This expansion could lead to increased engagement and support for the Jewish community, fostering stronger alliances and advocacy efforts.
Beyond the Headlines
The initiative highlights the power of gratitude in community building and advocacy. By recognizing and thanking allies, the program promotes positive interactions and encourages continued support for the Jewish community. This approach could lead to long-term shifts in how communities engage with and support each other, fostering a culture of appreciation and collaboration.











