What's Happening?
Bed retailer Dreams has finalized the purchase of its head office, Bedquarters, located in High Wycombe, from its founder Mike Clare. This acquisition underscores Dreams' financial stability and its dedication
to long-term growth. Bedquarters has served as the company's headquarters since 2004, accommodating over 250 employees across various departments. The purchase, completed in July 2025, is part of Dreams' broader strategy to reinvest profits into infrastructure and support sustained growth. Alongside Bedquarters, Dreams operates a manufacturing hub in Oldbury, West Midlands, producing over 1,900 products daily. CEO Jonathan Hirst expressed excitement over the acquisition, highlighting its significance in securing the company's future.
Why It's Important?
The acquisition of Bedquarters by Dreams is a strategic move that solidifies the company's presence in High Wycombe, a community it has been part of for over four decades. This purchase not only provides stability for the company's operations but also reflects its commitment to investing in its workforce and infrastructure. By owning its headquarters, Dreams can ensure continuity and potentially enhance its operational efficiency. This move could also positively impact the local economy by maintaining jobs and supporting local businesses. The decision to reinvest in infrastructure aligns with Dreams' long-term growth strategy, potentially positioning the company for further expansion in the competitive retail market.
