What's Happening?
Simone Rocha, a renowned fashion designer, shares insights into her business strategy and growth in London. Despite challenges such as Brexit and Covid, Rocha's brand has thrived due to her focus on retail and maintaining a direct dialogue with customers. Her approach combines creative freedom with strict business practices, allowing her to consistently showcase her collections. Rocha's brand, established in 2010, has grown steadily, with a new studio in Dalston symbolizing its expansion.
Why It's Important?
Rocha's success story underscores the importance of adaptability and customer engagement in the fashion industry, especially during economic and political upheavals. Her ability to balance creativity with business acumen serves as a model for other designers facing similar challenges. The growth of her brand contributes to the resilience of the London fashion scene, offering hope and strategies for other businesses navigating post-Brexit and post-pandemic landscapes.
